Bumper stickers, slogans and themes, have the power to inspire and also enrage.
Last night, when out to dinner with a friend, we saw a bumper sticker on a car that just said “99%”.
It enraged me.
Without saying much, I asked my friend Andy, “what does that mean to you?”
He replied–“that person is a Communist.”
Good answer Andy.
Not only is the owner of this car a complete idiot, they think that demonizing entrepreneurs is the best way to get a certain socialist President re-elected.
How wrong they are and by the end of this blog post you’ll see that even young children are smarter than a person promoting the 99% slogan.
Today’s Gospel reading makes an amazing comparison between the Good Shepherd and a hired hand who has no skin in the game.
The small business owner puts everything they possess on the line to open a company.
The big-mouth complainer, like that person with the 99% sticker on their car, who probably never hired anybody but a cab driver, runs away and whines about it when the wolf is at the door.
The entrepreneur and the Good Shepherd stand and fight.
Check this out from John 10–emphasis mine.
I am the good shepherd.
A good shepherd lays down his life for the sheep.
A hired man, who is not a shepherd
and whose sheep are not his own,
sees a wolf coming and leaves the sheep and runs away,
and the wolf catches and scatters them.
This is because he works for pay and has no concern for the sheep.
Now, before you think I’m misusing Scripture, just remember, it was the Gospel that made the analogy first, that a hired worker just wants pay and does not lay down his life.
A person with a 99% sticker on their car cannot possibly understand what it takes to operate a business in a climate filled with more anti-commerce regulations than ever.
There are two great sets of heroes in a free society…the service men and women who risk their lives to defend us (that includes police and fire) and the small business owners who play by the rules (that does not include drug dealers).
I’m proud to be a Verizon customer, not just because of their great signal coverage, but because of a “customer first” attitude every time I call for help or information.
On top of that, I’m head-over-heals with their advertising campaign that includes a young lady named Susie and her dream to open a lemonade stand.
They’ve made several commercials with this storyline, but the latest one below is the best yet.
Watch how Verizon uses the “entrepreneurial spirit” to promote their brand.
Out of the mouth of babes, Susie slaps down the cowards of the world who call themselves the 99%.
One could write a college thesis on micro-economics, using the nucleus of this ad, especially when it shows how Susie’s dream impacts businesses around her, like the strawberry farmer and the body shop owner.
The last thing Susie’s employees say in this video, as they’re standing by the water cooler, is the climax of the ad and of all great success stories in America…Bravo Verizon!